Documentary on LeBron and How It All Began

More Than an Athlete
Posted on 11/20/2018
Image of Mims, James, Carter and Paul(courtesy: The Undefeated)

LeBron James shook up the NBA world in 2010 when he announced during a TV special that he was leaving the Cleveland Cavaliers for the Miami Heat. But James and longtime friends Maverick Carter, Randy Mims and Rich Paul were criticized and ridiculed for “The Decision,” which aired on ESPN. In the aftermath, the NBA superstar was advised to surround himself with more experienced help. King James, however, decided to keep riding with his friends as a member of the “four horsemen.”

Eight years later, after sticking together, the foursome have exceeded their business dreams. Most notably, they opened up the I Promise School in Akron, Ohio, over the summer.

Today, Carter manages James’ business interests and is CEO of SpringHill Entertainment and its digital media platform that he and James created, UNINTERRUPTED. Mims is James’ chief of staff and is always by his side as he travels with the Los Angeles Lakers and for other business ventures. Paul, who was in the business of selling pro sports jerseys when he met a then-teenage James in Akron-Canton Airport, is now a notable NBA agent who represents not only James but also Anthony Davis, John Wall, Ben Simmons, Eric Bledsoe, J.R. Smith, Tristan Thompson and others.

On Monday, ESPN will announce the debut of More Than an Athlete, starring James and his three close friends. The eight-part docuseries, which was produced by UNINTERRUPTED and will air on ESPN+, will follow their improbable journey from Akron to the global stage.

“Watching my three brothers grow into serious businessmen with purpose fills me with so much pride,” James said in a statement to ESPN’s The Undefeated. “I watched as corporate America tried to look past or dismiss them. I always knew there was something special about Randy, Rich and Maverick and that, together, we were going to do something very different. I am so grateful and blessed that we found each other. And know my life would be very different without them.

“It’s only right that we are telling this story for the first time as I head back home for the game. There is no story without Northeast Ohio and the people who shaped us. The spirit of More than an Athlete was born in Akron, Ohio.”

James will return to Cleveland on Wednesday for the first time as a member of the Los Angeles Lakers.

Carter, Mims and Paul talked in-depth to The Undefeated about the upcoming ESPN+ series, their challenges and successes, and James’ move to the Lakers in the following Q&A compiled from separate phone conversations. Read more here >>.
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